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American Crafts purchases Imaginisce
OREM, Utah – July 22, 2013 – American Crafts today announces the purchase of craft and hobby wholesaler Imaginisce. The change in ownership is effective immediately.
Imaginisce was started by Durham Brands, a design and manufacturing company headquartered in Salt Lake City, Utah. Imaginisce is known for its crafting tools including a cordless glue gun, the iTop button maker, and iRock gem setter, along with brightly colored paper crafting collections.
Jeff Mitchell, CEO of American Crafts, says Imaginisce’s lineup of fun, colorful products appeals to a wide variety of crafters. “Over the years, Durham Brands has done an outstanding job of making innovative tools and crafting supplies at an accessible price,” says Mitchell. “The products are easy to use and inspire creativity.”
Jeff Durham, president and CEO of Durham Brands says he’s pleased that Imaginisce has found a new home.
“American Crafts is the right company to move the Imaginisce brand forward,” says Durham. “We’re excited to see Imaginisce gain fresh exposure and grow under new ownership.”
With the purchase of Imaginisce, American Crafts will continue to provide retailers with an ever growing range of scrapbooking, stamping, crafting and DIY options. New Imaginisce products – including a vacuum-powered update to the iRock gem setter, DIY-favorite Milk Paint, innovative reverse tension tweezers, and three new themed collections of paper and embellishments – will be on display at in booth 1045 at the Craft and Hobby Association trade show in Las Vegas, Nevada, July 23-25.
Mitchell says that new and existing Imaginisce product will begin shipping from American Crafts in August. “There are lots of exciting new Imaginisce products releasing now, and we’re committed to broadening the selection of tools and other products into the future.”
Retailers interested in ordering Imaginisce products can place orders with a sales associate at 800.879.5185.
American Crafts has created innovative scrapbooking products since the early 1990s. The company has established itself as a leader in the industry by providing stylish, high-quality products, variety, and responsive customer service. In addition to In addition to patterned paper, American Crafts produces Thickers, AC Cardstock, Pow! Glitter Paper, Cutup Trimmers, albums, unique pens and markers, Premium Ribbon, Remarks stickers and other embellishments that always rank as customers’ favorites. The company also releases products under the popular Crate Paper, Pebbles, Project Life and Studio Calico brands.