American Crafts purchases Pink Paislee
American Crafts today announces the purchase of craft and hobby wholesaler Pink Paislee. The change in ownership is effective immediately.
Jeff Mitchell, president of American Crafts, says Pink Paislee’s lineup of carefully crafted and designed paper products and embellishments appeal to a wide variety of scrapbookers, cardmakers and crafters. “Pink Paislee has done an amazing job of making really inspiring products,” said Mitchell.
“The company’s designs are pretty and feminine and have a strong appeal.” Rebecca Cross, CEO and creative director of Pink Paislee, says she’s excited about the acquisition. “American Crafts is the right company for us to partner with for greater exposure and continued growth. We’re really happy about joining American Crafts and taking Pink Paislee into the future.”
Cross and Pink Paislee CFO Barry Cross will relocate to Utah and work at the Orem-based offices of American Crafts. The couple will continue to have an active role in the management of the Pink Paislee and Heidi Swapp brands.
Heidi Swapp will also continue developing new products for her signature lines as well as educating and inspiring crafters to “make pretty stuff.” “I just love meeting new people, teaching them new techniques, and opening their eyes to what they can accomplish,” said Swapp. “American Crafts is a great home for the Pink Paislee and Heidi Swapp brands – I’m excited to see what comes next.”
With the purchase of Pink Paislee, American Crafts is poised to provide retailers with more options than ever before – one of the widest ranges of start-to-finish crafting supplies available on the market. “This purchase lets us offer another strong collection of products to retailers. American Crafts, Pebbles, Crate Paper, Imaginisce, Project Life, Studio Calico, Pink Paislee and Heidi Swapp are all brands that scrapbookers know and love,” said Mitchell. “We’re committed to keeping each brand distinct and focused on what made customers love them in the first place."